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Coway Malaysia Celebrates 100,000 Customers

posted Jul 15, 2012, 6:40 AM by Coway Malaysia   [ updated Jul 15, 2012, 7:43 AM ]
Kuala Lumpur: Woongjin Coway which has won numerous local and international awards for its products and technologies, now celebrates reaching 100,000 customers in a short span of six years in Malaysia. Being the first overseas home appliances company that acquired Jakim Halal certificate, Coway has penetrated the local market with average sales of 5,000 units per month. This figure makes Coway the No. 1 trusted water purifier brand in Malaysia. 

Stepping into second half of 2012, besides a growth of 45% sales compared to same quarter last year, Coway eyes on sales revenue of RM150 million and 150,000 customers by year end.

Coway Malaysia Milestones
  • 2012
    • Launched Coway Clean Toilet Campaign
    • Become the corporate member of Quality Restroom Association of Malaysia
    • Celebrated 1,000 sales by Cody Organisation
    • Introduced new air purifier Lombok II & Scandal
    • First concept booth @ IPC Shopping Mall
    • Celebrated 100,000 customer base
  • 2011
    • Launched Coway Clean Air Zone at KLIA
    • Introduced new product range Water Softener BB09 to Malaysian market
    • Expanded territory to East Malaysia
  • 2010
    • Launched mega billboard @ KL-Seremban Highway
    • Launched Cody's Customer Relationship Management Program
    • The first overseas home appliances manufacturer that acquired Jakim Halal Certification for water purifier series
    • 2009
      • Partnership with AEON Credit Services
      • Partnership with Women's Enterprise Development Centre for Cody Recruitment Project
      • 2008
        • Launched Authorised Sales Offices
        • Expanded business to southern region
      • 2007
        • Joined HomeDec Exhibition
        • Expanded business to northern region
      • 2006
        • Coway Malaysia was established
        • Introduced Rental Scheme & Cody to local market