posted Jan 23, 2010, 1:00 AM by Coway Malaysia
updated Jan 26, 2010, 9:07 AM
Coway water filtration appliance became first in the industry to be certified as ‘Global Leading Product’ by the Korean government on December 15th, 2009. Certified products receive special attention and support to lead export growth. Because of strict qualification criteria including global market volume of over 50 million dollars, export volume exceeding 5 million dollars and top 5 global market share, only 16 brands of 5 companies in Korea qualify.
As Coway water filter enters Global Leading Product list, the company will receive comprehensive government support from technology development to design and overseas marketing. In-Chan Yee, senior vice president of Coway said, “Government recognition demonstrates that we have top-notch technologies and market competitiveness. We are planning to expand our list of Global Leading Product certification to other categories such as air purifier and bidet and grow Coway into world’s leading environmental home appliance brand.”